{"id":82,"date":"2022-07-12T18:42:36","date_gmt":"2022-07-12T22:42:36","guid":{"rendered":"https:\/\/usr-llc.com\/ultimate\/?page_id=82"},"modified":"2022-08-19T14:13:27","modified_gmt":"2022-08-19T18:13:27","slug":"about-the-author","status":"publish","type":"page","link":"https:\/\/usr-llc.com\/ultimate\/about-the-author\/","title":{"rendered":"About the Author"},"content":{"rendered":"\n  <div class=\"banner has-hover\" id=\"banner-528323043\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-203714418\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                     <div data-animate=\"fadeInUp\">           <div class=\"text-box-content text dark text-shadow-2\">\n              \n              <div class=\"text-inner text-center\">\n                  \n<h2><span style=\"font-size: 120%;\"><strong> \u201cThere are sales managers and there are sales coaches. Matt McDarby is a Bill Belichick, Mike Krzyzewski level sales coach, and he lays out in great detail how you can be, too.\u201d<br \/>\n<\/strong><\/span><\/h2>\n<p><strong><span style=\"font-size: 150%;\"><span style=\"font-size: 120%;\">\u2013 Scott MacGregor, Founder &amp; CEO, SomethingNew<\/span><br \/>\n<\/span><\/strong><\/p>\n              <\/div>\n           <\/div>\n       <\/div>                     \n<style>\n#text-box-203714418 {\n  width: 95%;\n}\n#text-box-203714418 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-203714418 {\n    width: 80%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-528323043 {\n  padding-top: 600px;\n  background-color: #92c7cb;\n}\n#banner-528323043 .overlay {\n  background-color: rgba(0, 0, 0, 0.116);\n}\n#banner-528323043 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-528323043 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-528323043 {\n    padding-top: 600px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t<section class=\"section\" id=\"section_930114716\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-middle align-center\"  id=\"row-1305855873\">\n\n\t<div id=\"col-1640318755\" class=\"col medium-10 small-12 large-10\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1668559837\">\n\n\t<div id=\"col-128596915\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: left;\"><span style=\"color: #282828;\"><strong><span style=\"font-size: 150%;\">Matt McDarby <span style=\"color: #ff0000;\">Bio<\/span><\/span><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">I began my B2B selling career nearly thirty years ago, and the journey from average seller to highly effective seller and sales leader has been humbling and gratifying.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">While selling and leading the enterprise sales team at Huthwaite, I noticed that organizations were not focusing enough time and resources on training and developing sales managers. I started my own sales management training and development company, <a href=\"https:\/\/usr-llc.com\/\">United Sales Resources<\/a>, in 2010 to fulfill that unmet need.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Since then, my mission has been to help sales managers recognize important opportunities for development, to address problems that are keeping them from achieving their goals, and to help them become more effective leaders. I am happy to report that our focus on sales leadership development is making a huge impact on our clients\u2019 sales performance.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">I published <u>The Ultimate Differentiator<\/u> in February 2020, and I chose to use the same story-telling approach that I used in my first book, <a href=\"https:\/\/usr-llc.com\/cadence\/\">The Cadence of Excellence: Key Habits of Effective Sales Managers<\/a>. I\u2019ve found that stories about how other sales leaders built sales talent development systems resonated with people, inspiring them to make small but impactful changes to how they lead and develop talent.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Check out the <a href=\"https:\/\/www.amazon.com\/Cadence-Excellence-Habits-Effective-Managers\/dp\/1947486012\/\">reviews of The Ultimate Differentiator on Amazon<\/a>.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-65383861\" class=\"col medium-5 small-12 large-5\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_913017857\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"300\" height=\"380\" src=\"https:\/\/usr-llc.com\/ultimate\/wp-content\/uploads\/sites\/3\/2022\/07\/Matt-McDarb-photo.jpg\" class=\"attachment-large size-large\" alt=\"Matt McDarb photo\" loading=\"lazy\" srcset=\"https:\/\/usr-llc.com\/ultimate\/wp-content\/uploads\/sites\/3\/2022\/07\/Matt-McDarb-photo.jpg 300w, https:\/\/usr-llc.com\/ultimate\/wp-content\/uploads\/sites\/3\/2022\/07\/Matt-McDarb-photo-237x300.jpg 237w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_913017857 {\n  width: 67%;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Matt McDarby<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-2042234312\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2042234312 {\n  padding-top: 9px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1640318755 > .col-inner {\n  margin: 0px 0px -24px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_930114716 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n#section_930114716 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_930114716 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"inline_featured_image":false,"cybocfi_hide_featured_image":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About the Author - Ultimate Differentiator Book \u2013 Matt McDarby<\/title>\n<meta name=\"description\" content=\"\u201cThere are sales managers and there are sales coaches. 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