Mastering Sales Leadership

Mastering sales leadership requires focus and excellence in five fundamental areas. Achieving mastery in these areas enables sales leaders to develop highly focused, efficient, and effective sales forces.

The Five Fundamentals of Effective Sales Management…

Align sales with the Go-to-Market strategy

Focus on the early stages of the sales pipeline

Achieve coaching excellence

Require customer growth planning

Establish a cadence or operating rhythm

Recently, we put together a brief, two-minute video on the Five Fundamentals of Effective Sales Management, and I explain why they matter so much and the impact they can have on the performance of a sales organization. The video appears below.

 

 

Please visit our “Five Fundamentals” web page, where you can download a copy of the white paper, “Five Fundamentals of Effective Sales Management,” and learn about our Five Fundamentals workshops.

5. Operating Rhythm

sales operating rhythmFundamental #5 – Establishing a Formal Operating Rhythm

What it Means

A rhythm that focuses deliberately on what is ultimately most important, building an effective team.

Why it Matters

Sales managers are responsible for reliable revenue results.  By adhering to a steady rhythm for planning and development, the frenetic aspect of sales management becomes the exception rather than the rule – setting their team up for consistent results, year after year.

Identify your performance challenges

  • Do you have a consistent skill development cadence with your team?
  • Are team calls maintained as a high priority?
  • Have you experienced high-turnover and overall team results that are lower than expected?

‘Winning isn’t everything, but wanting to win IS’

– Vince Lombardi

Creating an action-plan to establish a formal operating rhythm starts with YOU:

Help your team by focusing on the right things – Start building your ACTION-PLAN

  • Reflect on areas for improving the cadence of your sales team meetings
  • Identify opportunities for planning and strategic meetings with your team
  • Commit to keeping these appointments, as if they were customer-facing calls

If you need help creating an action plan, seek help from experts that can guide you to answer these and other questions critical to your team’s success, the fastest path to discover the answers is to call us now at 888-877-1956. You can also attend our workshop or fill in the form on the right to download a free whitepaper going into more details of the Five Fundamentals of Effective Sales Management. Pick your path.

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.”

– Tony Robbins

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Change Now, Grow Sales

Change now. Grow sales. We all operate in a very dynamic marketplace in which change comes rapidly and frequently. Because of that, one of the most pressing questions that sales leaders have to answer now is, “How can we adapt in order to ensure sales growth now and in the foreseeable future?”

This is why sales leaders play the pivotal role in the success of any organization. Whether you are a Chief Sales Officer or a newly minted front-line sales manager, you must have an answer to this critical question.

Some sales leaders take this challenge head on while other sales leaders duck and hope that things will get back to the way they once were. I will presume that you are put of that first group because you are reading this post. I will presume even further that you care what I have to say about this matter, so allow me to share some thoughts.

In response to the question, “What does it take to change the performance of a sales organization?” I offer the two-minute video below for your viewing pleasure. For more of my point-of-view on how to change a sales organization’s performance for the better, please watch each of USR’s four-part video series by clicking here.

 

4. Customer Growth

 

sales growthFundamental #4 – Customer Growth Planning

What it Means

Growth planning is a process for sales teams to use to grow current customer relationships, based on the ability to help them address strategically important issues.

Why it Matters

Sales management must take a leading role in vetting the viability of and executing against strategic opportunities for customer growth.

Identify your performance challenges

  • Do you have a list of current customers with growth potential?
  • Do you have regular meetings with your team to plan growth on their individual accounts?
  • Do you have established growth targets for sales rep accounts?

“If Plan A isn’t working, I have Plan B, Plan C, and even Plan D.”

– Serena Williams

Creating an action-plan to for customer growth planning starts with YOU:

Help your team by focusing on the right things – Start building your ACTION-PLAN

  • Reflect on your team’s key accounts and what value those customers see in your solutions
  • Identifying additional customer accounts that could be a source of increased margin
  • Commit to implementing a strategy with key team members to generate more, profitable business with current customer accounts

If you need help creating an action plan, seek help from experts that can guide you to answer these and other questions critical to your team’s success, the fastest path to discover the answers is to call us now at 888-877-1956. You can also attend our workshop or fill in the form on the right to download a free whitepaper going into more details of the Five Fundamentals of Effective Sales Management. Pick your path.

“The path to success is to take massive, determined action.”

– Tony Robbins

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3. Coaching Excellence

sales coachingFundamental #3 – Coaching Excellence

What it Means

Purposeful and skillful interactions with your team to win profitable business for your company over the long-term.

Why it Matters

Research has demonstrated that successful sales managers focus on 60-80% of their team.  They choose to spend most of their time developing the reps that have the aptitude and ability to grow from average sellers to great sellers. At the end of the day, Coaching is selling!

Identify your performance challenges

  • Do you have a list of behaviors that you want to instill into your sales people?
  • Do you model effective sales behavior with your rep when planning for a call, or when in front of the prospect?
  • Do you have a relationship built on trust with your sales team?

Creating an action-plan to deliver coaching excellence starts with YOU:

Help your team by focusing on the right things Start building your ACTION-PLAN

Creating an action-plan to achieve coaching excellence starts with:

  • Reflect on your current coaching behaviors
  • Identify where you can make changes to provide excellent coaching
  • Commit to making changes to your approach to coaching

If you need help creating an action plan, seek help from experts that can guide you to answer these and other questions critical to your team’s success, the fastest path to discover the answers is to call us now at 888-877-1956. You can also attend our workshop or fill in the form on the right to download a free whitepaper going into more details of the Five Fundamentals of Effective Sales Management. Pick your path.

“A coach is someone who can give correction without causing resentment.”

– John Wooden

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